Warren Buffett is used to communicate with the chief executives of his businesses exhorting them to think long-term:
"It's a page and a quarter long. And that letter says 'treat the business like it's the only business your family owns. They can't sell it. They're going to own it for a hundred years'."
source: BBC, Warren Buffett: Crisis, what crisis?
Once I did the effort to read the letter that annually he dedicates to his shareholders. It´s simpñy great. try it in berkshirehathaway.com
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